Excel Automation for Producer’s Fast Moving Consumer Goods (FMCG)
The platform automates the collection, cleaning, and consolidation of sales data from distributors and informal trade channels. It replaces manual Excel processing that can take around 10 days per month. The solution automates data entry, SKU mapping, reconciliation, anomaly detection, reporting, and communication workflows. With AI-powered data analysis, commercial teams can generate insights faster and make better-informed decisions.
Automated FMCG Data Intelligence
Turning fragmented distributor and trade data into clean, actionable insights automatically.
Automating the collection, cleaning, and analysis of sales data from distributors and informal trade channels can significantly reduce manual work, reporting time, and operational costs. The platform transforms fragmented data into standardized reports and actionable insights, enabling FMCG commercial teams to make faster, data-driven decisions.
Explore the Product we Built
Key Features
Automated data ingestion
Drop Excel files from any distributor - different column names, formats, even languages. The system maps, standardizes, and merges them automatically.
AI-powered cleaning engine
Duplicate entries, missing values, inconsistent product names — detected and resolved without a single formula. Results you can audit and trust.
General Trade coverage
We help you capture sales data from informal and GT channels that most producers ignore - turning a blind spot into a competitive advantage.
Competitor intelligence
Track competitor volume, pricing trends, and distribution reach. We source the data so you don't have to - giving your team a live market view.
Knowledge base
Query your entire sales dataset in plain language. "Which SKU underperformed in Mombasa last quarter?"
Executive-ready reports
Automated reports built for decision makers volume trends, revenue snapshots, channel performance, and anomaly alerts.